Getting Started with SEO
The best way to drive traffic to your website is performing well in organic search results. Google applies many factors when ranking websites in search results. Therefore, Search Engine Optimization (SEO) is crucial if you want to build a successful website.
Your Porter App’s direct booking website is designed with SEO in mind. In addition to that, Google Search Console will help you get recognized by Google faster and better while providing some insights regarding your website’s Google search performance.
In order to get started with SEO, you need to have a Google Search Console account (if not, creating one is super easy and free) and add your website to your Search Console.
Creating a Google Search Console account
You can create a Google Search Console account by the link below. After clicking on Start Now, you will be directed to the login screen.
Adding Your Website to Google Search Console
When you login to your account, you will see Add property button on the upper left corner of the main page.
After that, you should choose URL prefix option, and enter the URL of your website by following the indicated format.
After clicking on Continue, you will see various verification methods. HTML tag is the one you should choose.
Under HTML tag you will find the meta tag. Copy the unique code inside the tag as shown below.
Then, you need to go to Menu > Website Builder > Website Details in Your Porter App.
There, you will see Google Search Console HTML Tag section. Paste the copied code from the tag here, and click on the Save button.
After you save the changes, go back to Search Console and click on Verify. As Your Porter App applies the changes immediately, it should work after you saved the changes.
Adding a Sitemap to Google Search Console
After adding your website to Google Search Console, it would be even better for SEO if you add the sitemap that we created for you.
In order to add a new sitemap to your website, you should go to Sitemaps section in Google Search Console.
Then, you need to write down sitemap.xml at the end of the URL as indicated below. After you click on Submit, you will be able to see your website’s sitemap under Submitted sitemaps.